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Icon Collection

Our iconic emblem reimagined - a timeless dance of light and elegance

lovestruck Collection

Delicately crafted for soulmates, an ode to love's eternity

Bespoke creations,
because there’s none

like you

Let us personalise your jewellery, whether it’s a unique engagement ring that captures the depth of your love or a lovingly reimagined family heirloom to hold generations of memories

Start with a setting
Start with diamond

Expect the best

Experience better

Firefly Sparkle Plan

Your dream piece, one month off

Book An Appointment

Pure opulence awaits you

Firefly At Home

Elegance awaits. Book Firefly Concierge now

Old Gold Exchange

Give your old gold a new glow

Personalized Jewellery

Your jewellery, your way

Legacy of luxury,

Half a century old

Flawless quality

Our lab-grown diamonds are indistinguishable from mined ones, but they carry a story of purity and purpose. Every stone is certified for its durability, ethical journey, and eternal beauty.

Masterful craftsmanship

Our master artisans pour over 100 hours into handcrafting each piece of jewellery, blending their age-old artistry with the latest innovations. The result is a unique creation, rich in elegance

Brilliance you
can believe in

Certified Jewellery

IGI-certified diamond jewellery with BIS Hallmarked gold.

Swift doorstep delivery

Your precious piece arrives promptly wrapped in care, and delivered free of charge.

Secure payments

All payments are processed through secure systems with full transparency.

Elegance, guaranteed

Our manufacturing warranty promises lasting brilliance for your treasured piece.

Lifetime of comfort

We're here to assist you with exchanges, buybacks, and upgrades whenever you need us.

Clean diamonds

Clean conscience.

World of LGD

Sustainability, conflict-free sourcing, and flawless quality are driving the rise of LGDs, naturally making them more affordable.

Diamond buying guide

Understanding the 4 C's empowers you to make informed, confident choices when purchasing diamonds.