The genesis of lab-grown diamonds
For centuries, diamonds were rare treasures forged deep within the Earth, their journey to light steeped in myth and hardship.

AMERICA

In 1954, scientists in the US, at General Electric replicated nature’s heat and pressure to grow the first lab-created diamond, fusing beauty with conscience.

ASIA

In 1954, scientists in the US, at General Electric replicated nature’s heat and pressure to grow the first lab-created diamond, fusing beauty with conscience.

INDIA

In 1954, scientists in the US, at General Electric replicated nature’s heat and pressure to grow the first lab-created diamond, fusing beauty with conscience.

Diamond Growing Process

Selecting the seed

A tiny diamond “seed” is placed in a chamber with pure carbon, setting the foundation for growth.

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Selecting the seed

A tiny diamond “seed” is placed in a chamber with pure carbon, setting the foundation for growth.

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A Confluence of Innovation and Ethics

Ethical sourcing

Ethical sourcing

LGDs offer the brilliance you expect, crafted in controlled environments that prioritise responsible practices.

Fair production

Fair production

Through advanced technology, every diamond is created in conditions that celebrate innovation and care.

Sustainable luxury

Sustainable luxury

Lab-grown diamonds reduce environmental impact, reflecting our commitment to preserving our planet’s beauty.

Value with integrity

Value with integrity

Enjoy the same captivating radiance and durability, knowing that your diamond is a product of progress.