Need clarity?
We're here to help
Our design consultants are here to answer all your questions
A diamond is a naturally occurring mineral made almost entirely of carbon, cherished for its unmatched hardness, brilliance, and timeless beauty. When expertly cut and polished, it comes alive with sparkle and fire, making it one of the most desired gemstones in the world.
For centuries, diamonds have symbolised love, commitment, and celebration. They carry stories that span generations, representing strength, purity, and everlasting beauty.
Created using advanced technology that replicates the natural diamond-forming process, lab-grown diamonds possess the same physical, chemical, and optical properties as mined diamonds. They’re a blend of contemporary values with classic sophistication.
What distinguishes them is their origin. The very nature that they are cultivated in controlled laboratory settings rather than extracted from the earth. As a result, they offer an ethical, sustainable choice without compromising on beauty or brilliance. Perfect for those who value both luxury and responsibility.
Want to make a smarter choice when buying diamonds? Let’s start with the 4 Cs.
The 4 C’s - Carat, Cut, Clarity, and Colour were introduced by the Gemological Institute of America (GIA) in the
1940s to
standardise diamond grading worldwide.
Whether lab-grown or mined, every real diamond is graded using these same parameters. And yes, lab-grown
diamonds can
range from poor to excellent across the 4 C’s, just like their natural counterparts.
Colourless: rare, icy, and premium.
Near-colourless: a great mix of beauty and value.
Faint colour: warm tones visible, especially in larger stones.
Very light colour: noticeable yellow or brown tinge.
Light colour: deeper hues, lower value.
Fancy-coloured diamonds go beyond the traditional D-Z range and come in mesmerising hues, pink, blue, green,
yellow,
orange, even red. Because sometimes, bold is beautiful. Unlike regular diamonds, their value increases with
intensity and
rarity of colour. The more vivid the hue, the more coveted (and valuable) the diamond becomes.
The most popular shape, prized for its exceptional fire and sparkle, thanks to 58 precisely angled facets.
The most popular shape, prized for its exceptional fire and sparkle, thanks to 58 precisely angled facets.
The most popular shape, prized for its exceptional fire and sparkle, thanks to 58 precisely angled facets.
The 4 C’s—Cut, Colour, Clarity and Carat—are the universal standards for assessing diamond quality. Each attribute is graded on its scale to determine a stone’s overall value and beauty.