Privacy Policy

Terms of Service

We, Firelab Diamonds Pvt. Ltd., a Private Limited Firm duly incorporated under the Companies Act 2013, having its registered address at G-3020, G-Block, Bharat Diamond Bourse, Bandra (East), Mumbai – 400051 (hereinafter referred to as “Firm”), operate under the brand name “Firefly”.

This Terms of Service is our commitment to your trust and outlines the terms surrounding the use of our Website: https://www.fireflydiamonds.com.

By using, registering, or browsing the Website, you agree to be bound by these Terms of Service and all applicable policies. This agreement is an electronic record in accordance with the Information Technology Act, 2000 and other applicable laws.

1. Definition and Interpretation

1. Definition
   1. Applicable Laws – All enforceable laws and regulations in India.
   2. Content – Includes all materials, visuals, trademarks, sounds, and media on the Website.
   3. Third Parties – All entities excluding Users and the Website owner.
   4. Services – All offerings provided through the Website.
   5. User – Individuals who use the Website and avail its services.
2. Interpretation
   1. “We”, “Our”, and “Us” refer to the Firm.
   2. “You”, “Your”, and “User” refer to natural or legal individuals using the Website.
   3. Section headings are for convenience and do not affect interpretation.
   4. “Parties” refers collectively to the User and the Firm.

2. Website Overview

Firefly, with a 25-year legacy in B2B diamond jewelry manufacturing, now introduces a direct-to-consumer platform for lab-grown diamond jewelry. Offerings are available online and offline via:

1. A dedicated e-commerce website
2. Retail presence on platforms like Amazon, Flipkart, and Instagram
3. Physical flagship stores
4. Franchise model for expansion
5. Shop-in-shop retail models

3. Compliance

This document complies with the Information Technology Act, 2000 and relevant rules.

4. Registration

Registration is mandatory for Users. Required details include:

1. Name
2. Mobile Number
3. Email ID
4. Location
5. Date of Birth (for individuals)
6. Jewelry Size
7. Anniversary Date
8. Entity Name, GST No./CIN, and Registered Office (for legal entities)

Sign-up methods: OTP, Google, Apple, or Facebook accounts.

5. Eligibility

1. You must be legally competent to enter into contracts.
2. Minors must use the site under guardian supervision.
3. You agree to comply with all applicable laws and policies.

6. Payment Gateway

“MSwipe” is used for payments. We do not store any card or bank data.

7. Content

1. You must not reuse copyrighted material without consent.
2. You are responsible for any content you upload or share.
3. You may be suspended or terminated for misleading/offensive content.
4. You receive a non-exclusive license to view content.

8. Indemnity

Users agree to indemnify the Firm against:

1. Violations of Terms
2. Third-party claims arising from your content
3. Improper conduct or misuse of Website

9. Limitation of Liability

The Firm is not liable for damages including (but not limited to):

1. Inability to access services
2. Unauthorized data access
3. Malware or viruses

10. Termination

1. Users may delete their accounts via Website or email.
2. The Firm may suspend or terminate user access at its discretion.
3. Post-termination, user data may be deleted.

11. Communication

By using the Website, you consent to receive communications via SMS and email.

12. User Obligations

You agree to:

1. Provide true information and update it regularly.
2. Maintain confidentiality of your account credentials.
3. Use the Website only for lawful purposes.
4. Not misuse or copy Website content.
5. Not impersonate, spam, or hack the Website.
6. Comply with Indian laws and international regulations.

13. Suspension of User Access

We may suspend/terminate accounts if:

1. You breach the Terms or Privacy Policy
2. You provide false or incomplete data
3. Your actions cause harm or risk to the Firm or other Users

14. Intellectual Property Rights

All IP belongs to Prism Enterprises Private Limited. Unauthorized use is prohibited.

15. Disclaimer of Warranties

We do not guarantee uninterrupted or error-free service. You use the Website at your own risk.

16. Force Majeure

We are not liable for delays due to causes beyond our control, such as natural disasters or technical failures.

17. Dispute Resolution and Jurisdiction

1. Disputes will be resolved via arbitration in Mumbai, in English.
2. Indian law governs these Terms of Service.

18. Miscellaneous Provisions

1. Entire Agreement: These Terms, Privacy Policy, and Disclaimer constitute the full agreement.
2. Waiver: No delay or failure to enforce any part shall be considered a waiver.
3. Severability: If one part is invalid, the rest remains enforceable.
4. Contact Us: Email: support@fireflydiamonds.com
   Address: Unit 309-311, A-1, Shah & Nahar Industrial Estate, Sitaram Jadhav Marg, Lower Parel West, Mumbai – 400013